All of the following are CRM imperatives EXCEPT ________.
A) acquiring the right customer
B) crafting the right value proposition
C) instituting the best processes
D) motivating employees
E) learning to make profits through marginal customers

Question

Quizplus · Accepted Answer

The four options listed (A, B, C, and D) are all widely recognized as essential components of CRM strategies. However, learning to make profits through marginal customers is not typically considered a CRM imperative. While it may be a useful tactic in some contexts, it is not a fundamental principle of comprehensive CRM strategies.

All of the Following Are CRM Imperatives EXCEPT ________