A characteristic that allows a consumer to diagnose something distinctive about an alternative is called a(n) _____.
A) diagnostic
B) underlying attribute
C) signal
D) determinator
E) numerator

Question

Quizplus · Accepted Answer

A signal is something that communicates or indicates a particular characteristic or attribute of an alternative. It helps consumers differentiate between alternatives and make a selection based on their preferences. A diagnostic may refer to a tool or test used to identify a problem or disease, but it is not a characteristic that allows consumers to differentiate between alternatives. An underlying attribute is a characteristic that is not readily visible but plays a significant role in a product's performance or value. A determinator and numerator are not terms commonly used in marketing or consumer behavior.

A Characteristic That Allows a Consumer to Diagnose Something Distinctive