Diet Coke is a brand of soft drink. Which level of product category is this an example of?
A) primary
B) secondary
C) tertiary
D) subordinate
E) superordinate

Name: Diet Coke is a brand of soft drink. Which level of product category is this an example of? A) primary B) secondary C) tertiary D) subordinate E) superordinate
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Question

Quizplus · Accepted Answer

Diet Coke is an example of a subordinate level of product category, which refers to a specific brand within a broader category of products.

Diet Coke Is a Brand of Soft Drink