In which type of evaluation process are alternatives evaluated across a set of attributes that are considered relevant to the purchase situation?
A) attribute-based
B) rationally-based
C) affect-based
D) elaborative
E) limited

Question

Quizplus · Accepted Answer

In an attribute-based evaluation process, alternatives are evaluated based on a set of relevant attributes such as quality, price, and features. This type of evaluation allows the consumer to compare alternatives based on objective criteria and make a rational decision. The other options (B, C, D, E) do not specifically involve the evaluation of alternatives based on relevant attributes.

In Which Type of Evaluation Process Are Alternatives Evaluated Across