Underlying attributes are sometimes referred to as _____ because they are often perceived only during consumption.
A) search qualities
B) subordinate qualities
C) consumption qualities
D) superordinate qualities
E) experience qualities

Question

Quizplus · Accepted Answer

Underlying attributes are often only perceived during consumption and are therefore referred to as experience qualities. Search qualities can be evaluated prior to purchase, while subordinate and superordinate qualities are specific types of attributes that help categorize or differentiate products. Consumption qualities refer to the overall experience of using or consuming a product, which is similar to experience qualities but not the exact same term.

Underlying Attributes Are Sometimes Referred to as _____ Because They