All of the following are factors that influence the type of criteria consumers use when evaluating alternatives EXCEPT _____.
A) social influences
B) financial resources
C) product knowledge
D) expert opinions
E) situational influences

Question

Quizplus · Accepted Answer

All of the other answer choices (A, C, D, and E) are factors that can influence the type of criteria consumers use when evaluating alternatives, whereas financial resources are not a factor that directly influences criteria. However, financial resources can indirectly influence criteria by limiting the options available to the consumer or by making certain criteria more important (e.g. value for money).

All of the Following Are Factors That Influence the Type