In a sales presentation, the ________ approach strives to discover customer needs during the first part of the sales presentation and then provides solutions to those needs during the second part of the sales call.
A) mission-sharing
B) need-satisfaction
C) problem-solution
D) stimulus-response

Question

Quizplus · Accepted Answer

The need-satisfaction approach is specifically designed to uncover customer needs early on in the presentation and then provide solutions to those needs during the remainder of the conversation. This approach puts the customer's needs first and is often seen as an effective way to build trust and rapport. A and C are not accurate terms for this approach, and D refers to a different type of communication theory.

In a Sales Presentation, the ________ Approach Strives to Discover