When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "A" leads would be:
A) do nothing currently, but monitor the lead for possible future changes.
B) contact the lead using telemarketers.
C) have one of the firm's salespeople make a sales call them.
D) send the lead marketing materials and encourage them to make inquiries if they are interested.

Question

Quizplus · Accepted Answer

"A" leads are the best leads and are most likely to result in a sale, so it is appropriate to assign them to the firm's experienced salespeople for a direct sales call. This strategy maximizes the likelihood of conversion and allows for personalized attention from the sales team.

When Qualifying Sales Prospects, Jason Places Each Lead in One