Which channeling strategy features sharing of marketing functions, with the manufacturer handling promotions and customer generation, and the intermediaries, sales and distribution?
A) Freestanding
B) Place-generation
C) Realignment
D) Hybrid

Question

Quizplus · Accepted Answer

The described channeling strategy is known as a hybrid strategy. It involves a combination of manufacturer and intermediaries handling different marketing functions. In this case, the manufacturer handles promotions and customer generation, while the intermediaries handle sales and distribution.

Which Channeling Strategy Features Sharing of Marketing Functions, with the Manufacturer