What does the term channel design mean?
A) The color of the product packaging.
B) The texture of the product packaging.
C) The length and width of the channel employed.
D) Polishing up the research and development to submit to stockholders.

Question

Quizplus · Accepted Answer

Channel design refers to the process of determining the optimal length, width, and type of channels (e.g. retail stores, online marketplaces) to use in order to reach and satisfy customers. It is a key element of a company's marketing strategy. Options A and B refer to aspects of packaging design, which is related but distinct from channel design. Option D does not relate to channel design at all.

What Does the Term Channel Design Mean