Question 1

Identifying specific marketing activities, determining the time required to complete each activity, and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n):
A) marketing plan.
B) control framework.
C) strategic activities list.
D) strategic calendar.
E) implementation timetable.

Accepted Answer

These steps describe the process of creating an implementation timetable, which is a schedule that outlines when and how marketing activities will be carried out to ensure they align with the overall marketing strategy.

Question 2

Which of the following firms is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?
A) Walmart
B) Dell
C) Southwest Airlines
D) Microsoft
E) Ritz-Carlton

Accepted Answer

E

Question 3

Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:
A) how the marketing plan will be put into action.
B) how the marketing plan will be approved by top management.
C) the process by which employees learn about the marketing strategy.
D) the process by which the marketing strategy will be developed.
E) deciding who will actually write the marketing plan.

Accepted Answer

Marketing implementation refers to how the marketing plan will be put into action. This includes identifying specific marketing activities, timelines, budgets, and resources needed to achieve the marketing objectives outlined in the plan.

Question 4

Planning sessions, workshops, formal reports, and employee education, training, and socialization programs are all part of the internal _____ that is necessary to implement marketing strategy using the internal marketing approach.
A) promotion
B) pricing
C) product
D) distribution
E) process

Accepted Answer

The answer of Planning sessions, workshops, formal reports, and employee...

Question 5

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?
A) input controls
B) informal controls
C) social controls
D) output controls
E) process controls

Accepted Answer

The answer of What type of control mechanisms are used...

Question 6

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?
A) input controls
B) informal controls
C) process controls
D) output controls
E) formal controls

Accepted Answer

Informal controls are unwritten and employee-centered mechanisms that subtly influence the behaviors of employees. These controls include things like culture, group norms, and communication patterns that are not officially established by the organization but are still effective in affecting employee behavior. The other choices listed are types of formal controls that are explicitly established by the organization.

Question 7

_____ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit?
A) Organizational structure
B) Marketing strategy
C) Systems and processes
D) Leadership
E) Shared goals and values

Accepted Answer

Shared goals and values are considered to be the "glue" of successful implementation that bind the entire organization together as a single, functioning unit. When all employees share a common set of values, attitudes, and priorities, it fosters a sense of unity and clarity of purpose, leading to better collaboration and cooperation among team members. This ultimately improves the overall effectiveness and success of the organization. While the other options listed in the question (organizational structure, marketing strategy, systems and processes, and leadership) are all important components of successful implementation, they do not have the same unifying effect on the organization as shared goals and values.

Question 8

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:
A) organizational values
B) shared goals and values
C) organizational systems and processes
D) implementation and control
E) strategic systems

Accepted Answer

Organizational systems and processes refer to the work activities that absorb inputs and create information and communication outputs to ensure the day-to-day operation of the firm. This includes processes related to production, logistics, finance, human resources, and other key business functions. These systems and processes are essential for maintaining the efficiency and effectiveness of the organization.

Question 9

According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the "internal product"?
A) additional employee training
B) internal company newsletters
C) new job assignments
D) the additional effort needed to implement the strategy
E) All of the above are internal products.

Accepted Answer

The answer of According to the internal marketing approach to...

Question 10

In the _____ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.
A) implementation by command
B) implementation through change
C) implementation through teamwork
D) implementation through consensus
E) implementation as organizational culture

Accepted Answer

Implementation as organizational culture means that marketing strategy is so deeply embedded in the organization's values, beliefs, and behaviors that it becomes part of the overall organizational culture. This approach ensures that marketing strategy is implemented consistently and continuously over time, without the need for explicit commands, changes, or consensus-building efforts. It also fosters a sense of shared responsibility for marketing outcomes among all members of the organization.

Question 11

One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:
A) strategy and implementation both result from trial and error.
B) top executives often don't understand how a strategy is to be implemented.
C) the marketing plan affects how it will be implemented, and implementation affects the marketing plan.
D) both strategy and implementation must constantly evolve.
E) both strategy and implementation must adapt to environmental changes.

Accepted Answer

Interdependency means that the marketing plan affects how it will be implemented, and implementation affects the marketing plan. In other words, strategic planning and marketing implementation must work closely together to ensure that the plan is not only well-designed but also executed effectively. This requires constant communication and coordination between the two functions.

Question 12

At WainPort Industries, the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at WainPort?
A) Implementation by command
B) Implementation through threats
C) Implementation as consensus
D) Implementation through change
E) Implementation by expectations

Accepted Answer

WainPort Industries is using the implementation approach of Implementation by command, as the senior managers develop the marketing strategy and transmit it downwards for implementation without much input or participation from lower-level managers and employees.

Question 13

Marketing implementation is often problematic, as marketing plans are usually devised by _____, while implementation is the responsibility of _____.
A) production; marketing
B) marketing; production
C) the CEO; middle management
D) top management; frontline employees
E) finance; marketing

Accepted Answer

Marketing plans are typically created by top management or the marketing department, but the actual implementation of these plans is carried out by frontline employees who interact directly with customers and execute the day-to-day operations.

Question 14

Typically, the difference between the planned marketing strategy and the strategy that actually takes place is:
A) caused by managerial mistakes, not by changes in the firm's internal or external environments.
B) typically caused by unexpected competitive activity.
C) caused by the way the planned marketing strategy is implemented.
D) independent of marketing implementation.
E) caused solely by changes in customer behaviors.

Accepted Answer

The planned marketing strategy may be solid, but the way it is implemented can make a big difference in its effectiveness. Factors such as poor execution or inadequate resources can cause the actual strategy to differ from the planned strategy. This suggests that the difference between planned and actual marketing strategies is caused by the way the planned marketing strategy is implemented.

Question 15

Based on the requirements for successful implementation, which of the following is the best candidate to become the "5ᵗʰ P" of marketing?
A) productivity
B) people
C) planning
D) progress
E) participation

Accepted Answer

The 4 P's of marketing are product, price, promotion, and place. In order to successfully implement marketing strategies, a 5th P is needed that focuses on people, including employees, customers, and stakeholders. Therefore, the best choice for the 5th P would be "people" (option B). The other options do not directly relate to people and may already be considered in the original 4 P's.

Question 16

With respect to evaluating and compensating employees, which of the following statements about outcome-based systems is FALSE?
A) They are based on measurable, quantitative standards.
B) They are fairly easy to use.
C) They require more supervision than other systems.
D) They work well when market demand is fairly constant.
E) They work best when employee efforts directly affect sales or profits.

Accepted Answer

Outcome-based systems are designed to measure a set of outcomes against a set of predetermined metrics. They are based on measurable, quantitative standards, and work best when employee efforts directly affect sales or profits. However, they may require more supervision than other systems as they are more focused on the final outcome or product rather than the process. Additionally, they work well when market demand is fairly constant. Therefore, statement C is false as it suggests that outcome-based systems require more supervision.

Question 17

The basis premise of the implementation through change approach is that:
A) frontline employees are forced to implement the strategy.
B) marketing strategy is a part of the organizational vision.
C) employees are organized into teams that work together to implement the marketing strategy.
D) the organization is modified in ways that will ensure the implementation of the marketing strategy.
E) participative decision making among all employees is used extensively.

Accepted Answer

The implementation through change approach is focused on modifying the organization in ways that will ensure the successful implementation of the marketing strategy. This involves reshaping processes, structures, and roles to align with the new strategy. It is not about forcing frontline employees to implement the strategy, making marketing strategy a part of organizational vision, organizing employees into teams, or relying extensively on participative decision making.

Question 18

In terms of marketing structure, what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?
A) a regulated marketing structure
B) a dynamic marketing structure
C) a centralized marketing structure
D) a lateral marketing structure
E) a decentralized marketing structure

Accepted Answer

A centralized marketing structure is one where all marketing decisions and activities are managed and coordinated from the top of the marketing hierarchy. This allows for greater control and consistency in marketing efforts, as well as the ability to easily adjust strategies and tactics as needed.

Question 19

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?
A) customer intimacy
B) operational excellence
C) product leadership
D) service efficiency
E) niche marketing

Accepted Answer

Centralized marketing structures focus on efficiency and consistency, which aligns with an operational excellence strategy. This strategy aims to provide reliable, low-cost products or services to a large customer base.

Question 20

The _____ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.
A) forecasted
B) intended
C) predicted
D) realized
E) planned

Accepted Answer

The intended marketing strategy refers to the firm's planned strategic choices that appear in the marketing plan. The other options (forecasted, predicted, realized, planned) are not as appropriate because they either refer to future predictions or actual outcomes, rather than the firm's intended actions.

Quiz 11: Marketing Implementation and Control

Identifying specific marketing activities, determining the time required to complete each activity, and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n) :

Which of the following firms is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?

Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:

Planning sessions, workshops, formal reports, and employee education, training, and socialization programs are all part of the internal _____ that is necessary to implement marketing strategy using the internal marketing approach.

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?

_____ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit?

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:

According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the "internal product"?

In the _____ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.

One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:

Marketing implementation is often problematic, as marketing plans are usually devised by _, while implementation is the responsibility of _.

Typically, the difference between the planned marketing strategy and the strategy that actually takes place is:

Based on the requirements for successful implementation, which of the following is the best candidate to become the "5ᵗʰ P" of marketing?

With respect to evaluating and compensating employees, which of the following statements about outcome-based systems is FALSE?

The basis premise of the implementation through change approach is that:

In terms of marketing structure, what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?

The _____ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.