In terms of marketing structure, what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?
A) a regulated marketing structure
B) a dynamic marketing structure
C) a centralized marketing structure
D) a lateral marketing structure
E) a decentralized marketing structure

Question

Quizplus · Accepted Answer

A centralized marketing structure is one where all marketing activities and decisions are coordinated and managed from the top of the marketing hierarchy, ensuring consistency and alignment with the company's overall strategy.

In Terms of Marketing Structure, What Type of Structure Coordinates