Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.
A) production; marketing
B) marketing; production
C) the CEO; middle management
D) top management; frontline employees
E) finance; marketing

Question

Quizplus · Accepted Answer

Marketing plans are typically created by top management or the marketing department, but the actual implementation of these plans is carried out by frontline employees who interact directly with customers and execute the day-to-day operations.

Marketing Implementation Is Often Problematic, as Marketing Plans Are Usually