The online metric that measures how long an individual stays at a particular site is:
A) clickthroughs
B) length of engagement
C) impressions
D) brand awareness

Question

Quizplus · Accepted Answer

The online metric that measures how long an individual stays at a particular site is known as the "length of engagement." Clickthroughs measure the number of clicks an ad receives, impressions measure the number of times an ad is displayed, and brand awareness measures how familiar a target audience is with a brand. Therefore, the best choice is B.

The Online Metric That Measures How Long an Individual Stays