Test markets are typically used for all of the following except:
A) advertising effectiveness.
B) pricing tactics.
C) brand equity.
D) new product acceptance.

Question

Quizplus · Accepted Answer

Test markets are generally not used for assessing brand equity, which is more about the value and strength of a brand in the market, rather than testing specific marketing tactics or new product acceptance.

Test Markets Are Typically Used for All of the Following