Which statement below concerning purchase simulation tests is false?
A) they are performed in laboratory settings
B) they measure opinions and attitudes
C) they are a form of pre and posttest
D) they are designed to resemble a shopping experience

Question

Quizplus · Accepted Answer

Purchase simulation tests are not designed to measure opinions and attitudes, but rather they are designed to observe and analyze participants’ behaviors and decision-making processes during a simulated shopping experience.

Which Statement Below Concerning Purchase Simulation Tests Is False