Scanner data is often used to measure the impact of the marketing communications in which of these programs?
A) test markets
B) cognitive neuroscience
C) purchase simulation tests
D) emotional reaction tests

Question

Quizplus · Accepted Answer

Scanner data is often used to measure the impact of marketing communications in test markets, as it allows marketers to track actual sales data before and after the communication is launched. This helps to determine the effectiveness of the communication in driving sales.

Possible additional answer: C) purchase simulation tests 
 Scanner data may also be used in purchase simulation tests to measure the impact of marketing communications on consumer behavior. In these tests, participants are given a simulated shopping task and their purchasing behavior is tracked using scanner data.

Scanner Data Is Often Used to Measure the Impact of the Marketing