The problem-solution sales approach requires salespeople from the selling organization to analyze the buyer's business to determine the problems the prospect is facing and then the most feasible solution.

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The problem-solution sales approach involves analyzing the buyer's business to identify problems or challenges and then presenting a solution that can address those specific issues. This approach requires a thorough understanding of the buyer's business and their specific needs, and the salesperson must be able to effectively communicate how their solution can solve those problems.

The Problem-Solution Sales Approach Requires Salespeople from the Selling Organization