In trying to convince a prospect to switch vendors, the lower the switching costs, the more difficult it will be to convince them to switch to a new vendor.

Name: In trying to convince a prospect to switch vendors, the lower the switching costs, the more difficult it will be to convince them to switch to a new vendor.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

Lower switching costs make it easier for a prospect to switch vendors, as there are fewer barriers or expenses involved in making the change.

In Trying to Convince a Prospect to Switch Vendors, the Lower