As the second step in the CRM cycle a company must:
A)establish marketing objectives.
B)capture relevant customer data on interactions.
C)identify customer relationships with the organization.
D)understand the interactions the company has with current customers.
E)decide on a segmentation strategy.

Question

Quizplus · Accepted Answer

To initiate the CRM cycle,a company must first identify customer relationships with the organization.Next,the company must understand the interactions with current customers.

As the Second Step in the CRM Cycle a Company