While many catalog retailers send out a standard catalog to all potential customers,Lands' End uses information it has gathered about customers in its CRM system to target the catalog to the individual.This approach used by Lands' End is an example of the _____ approach.
A)shotgun
B)rifle
C)square peg
D)fishing pole
E)All of these statements can be used to describe the approach used by Lands' End.

Question

Quizplus · Accepted Answer

CRM marketers now are honing in on ways to effectively communicate with each customer (the rifle approach).

While Many Catalog Retailers Send Out a Standard Catalog to All