When Coca-Cola sent users of the My Coke Rewards program digital coupons for free trials of its new Coke Zero product,more than 100,000 people redeemed them.It would have cost the company far more in randomly distributing enough coupons to the general market to get that level of sampling.This is an example of the power of the _____ approach.
A)rifle
B)machine gun
C)stealth marketing
D)gorilla marketing
E)shotgun

Question

Quizplus · Accepted Answer

A rifle approach attempts to hone in on ways to effectively communicate with each customer.

When Coca-Cola Sent Users of the My Coke Rewards Program