In information/innovation diffusion theory, those who directly influence early adopters and opinion leaders are called _______.
A) media elites
B) change agents
C) first-order adopters
D) primers

Question

Quizplus · Accepted Answer

Change agents are individuals or entities that directly influence early adopters and opinion leaders, facilitating the adoption of innovations or changes within a system or community.

In Information/innovation Diffusion Theory, Those Who Directly Influence Early Adopters