When Apple Computers cut the price of its popular iPhone to spur sales soon after the device's introduction, those who had already bought the phone, or the ___________, were angry.
A) early adopters
B) change agents
C) agenda-builders
D) primers

Question

Quizplus · Accepted Answer

Early adopters are the group of consumers who purchase a new product soon after it is launched. When Apple reduced the iPhone's price, early adopters felt disadvantaged because they had paid more for the same product.

When Apple Computers Cut the Price of Its Popular IPhone