Diffusion theory assumes that ___________ are most effective in spreading acceptance of innovations.
A) change agents
B) powerful media
C) opinion leaders
D) tribal elders
Correct Answer:
Verified
Q1: _ combines many ideas about media effects
Q2: Which phrase best summarizes agenda setting theory?
A)
Q4: A popular rock star becomes involved in
Q5: One of the differences between agenda-setting and
Q6: When Apple Computers cut the price of
Q7: Researchers have documented systematic differences in knowledge
Q8: In information/innovation diffusion theory, those who directly
Q9: Research that demonstrated a significant knowledge gap
Q10: The OMA model of digital information use
Q11: Like closely related diffusion theory, social marketing
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