One of the differences between agenda-setting and agenda-building is that the former is more ________ and the latter more ________ in its view of media effects.
A) positive/negative
B) negative/positive
C) macroscopic/microscopic
D) microscopic/macroscopic

Question

Quizplus · Accepted Answer

Agenda-building is a more microscopic view of media effects, focusing on the specific ways in which media content influences individual perceptions and behaviors. Agenda-setting, on the other hand, is a more macroscopic view, focusing on the overall impact of media on public opinion and policy.

One of the Differences Between Agenda-Setting and Agenda-Building Is That