The creative process to develop compelling messages for any direct response promotion begins with:
A)the "big idea"
B)research
C)copywriting
D)creating graphics

Question

Quizplus · Accepted Answer

The creative process for developing compelling messages in direct response promotion begins with research. This foundational step involves understanding the target audience, their needs, preferences, and behaviors, which informs the development of effective messaging and strategies.

The Creative Process to Develop Compelling Messages for Any Direct