Banner ads are created primarily to:
A) state the "big idea" quickly
B) highlight the advertiser's logo
C) engage the viewer and drive action
D) save money by being brief
Correct Answer:
Verified
Q3: In writing copy for direct marketing, it
Q4: Which of the following are not involvement
Q5: The creative process to develop compelling messages
Q6: Jay Conrad Levinson describes a meme as:
A)short
Q7: Which of the following is something you
Q9: Which of the following would be considered
Q10: Which of the following likely motivates someone
Q11: The visual portion of a television commercial
Q12: Which of the following is not a
Q13: According to the text, direct response copywriting
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