In writing copy for direct marketing, it is necessary to translate features into benefits. Which statement below best typifies this?
A) "Our lawn seed is 100% guaranteed or your money will be refunded."
B) "Our lawn seed is guaranteed to germinate."
C) "Our lawn seed will make you the envy of your neighborhood."
D) "Our lawn seed is 100% weed free."
Correct Answer:
Verified
Q1: Which of the following phrases does not
Q2: In direct marketing, good copy conveys _.
A)advantages
B)customer
Q4: Which of the following are not involvement
Q5: The creative process to develop compelling messages
Q6: Jay Conrad Levinson describes a meme as:
A)short
Q7: Which of the following is something you
Q8: Banner ads are created primarily to:
A)state the
Q9: Which of the following would be considered
Q10: Which of the following likely motivates someone
Q11: The visual portion of a television commercial
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