A narrative message's persuasiveness is measure along which two dimension?
A) Specificity and reach
B) Transportation and emotional response
C) Transportation and affect
D) Specificity and emotional response

Question

Quizplus · Accepted Answer

A narrative's persuasiveness is usually measured along two dimensions: transportation and emotional response. Transportation describes a number of nuances, including how much attention people pay to the story, how involved they are with the story's characters, and how immersed they are in the story's imaginary world. Emotional response describes how strongly the story affects people as well as people's emotional engagement with the story and/or characters

A Narrative Message's Persuasiveness Is Measure Along Which Two Dimension