Narratives often inspire a greater sense of realism, identification, and emotional and cognitive engagement than more didactic approaches do.

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Narratives inspire a greater sense of realism, allow us to identify with characters, and engage us emotionally and cognitively more than many didactic approaches. For these reasons health promoters have increasingly begun to use stories to reach people, educate them, and persuade them to change their behaviors.

Narratives Often Inspire a Greater Sense of Realism, Identification, and Emotional