A cigarette label that shows the harmful effects of smoking either in words or in graphic photos is an example of:
A) A gain-frame appeal
B) A loss-frame appeal
C) An injunctive norm
D) A descriptive norm

Question

Quizplus · Accepted Answer

A loss-frame appeal emphasizes the negative repercussions of not taking action. Many cigarette warning labels, especially those in Europe, stress the long-term health problems associated with smoking in loss-framed appeals (e.g., developing lung cancer and increasing the chances of having a heart attack).

A Cigarette Label That Shows the Harmful Effects of Smoking