To determine how much middle school students learn from your anti-tobacco campaign, you ask them to answer 20 questions before they view campaign messages and answer the same questions afterward. This is known as which type of design?
A) Focused attention
B) Prior assumption model
C) Media effects
D) Pretest-posttest

Question

Quizplus · Accepted Answer

In a pretest-posttest design, measurements are taken both before and after exposure to campaign messages. Comparing the results determines if or how the audience's knowledge, intentions, or behaviors may have changed as a result of the campaign.

To Determine How Much Middle School Students Learn from Your