Before beginning work on a local campaign that encourages people to use seatbelts, you consider what wearing seatbelts "costs" people, such as potentially wrinkling their clothing, taking an extra step before driving, and so on. Then you consider what seatbelts provide that people may consider important and rewarding. You are adopting which of the following approaches?
A) The principle of least interest
B) Social exchange theory
C) Social marketing
D) None of the above

Question

Quizplus · Accepted Answer

Social marketing is an approach wherein campaign designers apply principles of commercial advertising to prosocial campaigns, such as health-promotion efforts. The rationale is that many of the techniques used to sell goods and services also work well when promoting healthy lifestyles. Social marketers are often guided by the classic 4Ps of marketing: price, product, promotion, and place

Before Beginning Work on a Local Campaign That Encourages People