A content analytic researcher analyzes 245 "knock-knock" jokes; what is the coding unit of analysis?
A) Categorical distinctions
B) Physical distinctions
C) Propositional distinctions
D) Thematic distinctions

Question

Quizplus · Accepted Answer

The coding unit of analysis in content analysis refers to the smallest segment of content that is analyzed. In the case of jokes, propositional distinctions, which focus on the specific propositions or statements within the jokes, are likely the most relevant unit for analysis.

A Content Analytic Researcher Analyzes 245 "Knock-Knock" Jokes; What Is