In content analysis, the researcher's concern for coding message content includes:
A) Developing overlapping categories.
B) Training coders to report results that are consistent with the hypothesis.
C) Finding convenient samples.
D) None of the above.

Question

Quizplus · Accepted Answer

In content analysis, researchers aim to develop clear, non-overlapping categories and train coders to be objective and unbiased, not to report results consistent with a hypothesis. Finding convenient samples is not a primary concern in coding message content.

In Content Analysis, the Researcher's Concern for Coding Message Content