When researchers do not have a sampling frame from which to randomly select a message sample, they should:
A) Content analyze all the messages available on a topic
B) Use some element of chance to reach an adequate sample size
C) Use messages that are most conveniently available
D) None of the above

Question

Quizplus · Accepted Answer

When researchers do not have a sampling frame from which to randomly select a message sample, they should use some element of chance to reach an adequate sample size. This is because random selection is the only way to ensure that the sample is representative of the population.

When Researchers Do Not Have a Sampling Frame from Which