The first step in conducting a content analysis is to:
A) Identify the unit of analysis to be used
B) Define the message population to be studied
C) State a research question or hypothesis
D) Decide on the method of selecting data

Question

Quizplus · Accepted Answer

The first step in conducting a content analysis is to state a research question or hypothesis, as it guides the entire study and determines what you are looking to analyze.

The First Step in Conducting a Content Analysis Is To