"I am looking for ways to improve our image" is an example of an rational buying motive.
Correct Answer:
Verified
Q59: Chris wants to improve the chances of
Q60: Requesting an appointment (i.e., sales call) with
Q61: The most important factors driving the customer's
Q62: Salespeople should propose and agenda for the
Q63: When making a customer value proposition, it's
Q65: The only objective that should be included
Q66: Customer value propositions should be specific with
Q67: "Our product will help you increase your
Q68: When planning for the sales call, the
Q69: The Sales Dialogue Planning template is a
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