Mark Thomas has observed that Shell delivers on its promises to supply the best gasoline possible to the driving public. Shell promotions, employees, and distributors send a common and consistent message about delivering on Shell promises to Mr. Thomas. A good term that describes what occurs when customers experience the company as delivering on its brand promise is
A) brand attitude.
B) brand enhancement.
C) brand bonding.
D) brand belief.
E) brand image.

Question

Quizplus · Accepted Answer

Brand bonding refers to the process of creating a strong emotional connection between the customer and the brand. In this case, customers like Mark Thomas have experienced Shell delivering on its promise, which creates a sense of trust and loyalty towards the brand. This emotional connection is what brand bonding aims to achieve, and it is the best term that describes Mark Thomas's experience with Shell.

Mark Thomas Has Observed That Shell Delivers on Its Promises