_________ is about mixing and matching these marketing activities to maximize their individual and collective effects.
A) Integrated marketing
B) Holistic marketing
C) Internal marketing
D) Developing a advertising campaign
E) Designing marketing strategy

Question

Quizplus · Accepted Answer

Integrated marketing is the process of combining and coordinating different marketing activities such as advertising, sales promotion, public relations, direct marketing, social media, and personal selling to create an effective and efficient marketing campaign that delivers a consistent message to the target audience.

_________ Is About Mixing and Matching These Marketing Activities to Maximize