With respect to powerful brand elements, a ________ is an extremely efficient means to build brand equity. The element can function as useful "hooks" or "handles" to help consumers grasp what the brand is and what makes it special.
A) product shape
B) promotional descriptor
C) patent
D) spokesperson
E) slogan

Question

Quizplus · Accepted Answer

A slogan is a concise and memorable phrase that summarizes a brand's positioning, personality or value proposition. Slogans are easy to remember and communicate the essence of the brand to consumers. They serve as a "hook" or "handle" that consumers can easily grasp and hold on to, which helps build brand equity. Slogans like "Just Do It" for Nike, "I'm Lovin' It" for McDonald's, and "Think Different" for Apple are iconic examples of how a slogan can become an integral part of a brand's identity.

With Respect to Powerful Brand Elements, a ________ Is an Extremely