Three general strategies can be used in branding. Which of the following strategies is the one used by Kellogg's when it follows a sub-branding policy with Kellogg's Rice Krispies, Kellogg's Raisin Bran, and Kellogg's Corn Flakes?
A) blanket family names
B) global names for all products
C) corporate name combined with individual product names
D) separate family names for all products
E) individual names

Question

Quizplus · Accepted Answer

Kellogg's uses a corporate name (Kellogg's) combined with individual product names (Rice Krispies, Raisin Bran, and Corn Flakes) as a sub-branding policy.

Three General Strategies Can Be Used in Branding