With respect to the brand resonance pyramid, at which of the following "building block levels" would we expect the consumer to have developed an intense, active loyalty?
A) judgments
B) feelings
C) imagery
D) salience
E) resonance

Question

Quizplus · Accepted Answer

The building block level at which we would expect the consumer to have developed an intense, active loyalty is resonance. Resonance represents the highest level of brand loyalty where consumers feel a deep personal connection with the brand, leading them to become strong advocates and loyalists. At this level, consumers are highly engaged and emotionally bonded with the brand, making them more likely to make repeat purchases, recommend the brand to others, and defend the brand against competitors.

With Respect to the Brand Resonance Pyramid, at Which of the Following