There are four key components of brand equity. Which of those components or pillars measures the breadth of a brand's appeal?
A) esteem
B) differentiation
C) knowledge
D) relevance
E) value

Question

Quizplus · Accepted Answer

The component that measures the breadth of a brand's appeal is relevance. This refers to how a brand meets the needs and wants of consumers, and how it fits into their lives. Therefore, the correct answer is D) relevance.

There Are Four Key Components of Brand Equity