Which of the following "six brand building blocks" refers to the nature of the relationship that customers have with the brand and the extent to which customers feel that they are in sync with the brand?
A) brand performance
B) brand resonance
C) brand feelings
D) brand salience
E) brand imagery

Question

Quizplus · Accepted Answer

Brand resonance refers to the nature of the relationship customers have with the brand, including their emotional connection and loyalty. The brand building blocks are a framework developed by Keller to identify the key components of building a strong brand. Brand performance refers to how well the brand meets customer needs, brand feelings refer to emotional responses, brand salience refers to how easily the brand comes to mind, and brand imagery refers to the visual and sensory aspects of the brand.

Which of the Following "Six Brand Building Blocks" Refers to the Nature