If a manager is looking for a "report card" on past performance of a brand, he or she should turn to an examination of the brand
A) compatibility.
B) strength.
C) stature.
D) dominance.
E) image.

Question

Quizplus · Accepted Answer

The correct answer is C) stature. Brand stature is a measure of a brand's past performance, reflecting its current status and reputation in the market. It encompasses aspects like loyalty, awareness, perceived quality, and associations, which collectively serve as a "report card" on how well the brand has performed over time.

If a Manager Is Looking for a "Report Card" on Past