With respect to the "six brand building blocks," ________ focus on customers' own personal opinions and evaluations.
A) brand judgments
B) brand performance
C) brand imagery
D) brand resonance
E) brand salience

Question

Quizplus · Accepted Answer

Brand judgments refer to customers' own personal opinions and evaluations of the brand, which include perceived quality, credibility, consideration, and superiority. This block is all about customers' subjective evaluations of the brand. The other brand building blocks are as follows: brand performance, brand imagery, brand resonance, and brand salience.

With Respect to the "Six Brand Building Blocks," ________ Focus