Brand names are not only important brand element. Often, ________, the more important it is that brand elements capture the brand's intangible characteristics.
A) the more sophisticated brand benefits are
B) the more varied brand perceptions are
C) the more concrete brand benefits are
D) the less varied brand perceptions are
E) the less concrete brand benefits are

Question

Quizplus · Accepted Answer

When the brand benefits are less concrete, such as intangible characteristics, it becomes more important for brand elements to capture them accurately. So, option E is correct.

Brand Names Are Not Only Important Brand Element