Both brand equity and ______ emphasize the importance of customer loyalty and the notion that value is created by having as many customers as possible.
A) brand knowledge
B) brand image
C) customer equity
D) brand valuation
E) brand resonance

Question

Quizplus · Accepted Answer

Customer equity emphasizes on the overall value of a customer to a company. It focuses on building customer lifetime value and customer loyalty which is similar to the notion of value creation through having as many customers as possible.

Both Brand Equity and ______ Emphasize the Importance of Customer